Dr Jo Watkins is a GP and mentor supporting doctors and healthcare professionals as they explore ideas, navigate change, and decide what’s next both in business and in life.

​

Jo brings together clinical experience, coaching, mentoring and strategic thinking with a deep commitment to life-first ways of working.

 

Her work is grounded in clarity, honesty and sustainability helping people move forward without pressure, social media hype or burnout. 

​

Many people find Jo when something feels unsettled.

Maybe in work, maybe in life. 

 

They may have ideas spinning around their heads that they can’t ignore, a sense that their current work no longer fits, or a desire to use their skills differently in business without blowing up their life or health in the process.

​

Jo’s role isn’t to push people into her programmes.

 

It’s to help them make sense of where they are, what they want, and what kind of support will genuinely help.

​

There’s no single starting point that suits everyone.

​

Some people begin with the 'Clarity Starter Kit' a 30 day calm, structured way to explore direction, ideas and next steps without pressure.
 

Others choose a 1:1 'Power Hour' to untangle thinking, sense-check plans or regain focus.
 

For those ready to build alongside others, Jo offers the Start Up Support Accelerator (SUSS) which is a supportive, life-first group programme for doctors developing business ideas with structure, accountability and most importantly a community of others who 'get it' every step of the way. 

​

And sometimes, the most helpful thing is simply signposting, pointing someone towards the right resource, person or next step elsewhere.

​

Jo doesn’t offer open-access discovery calls. Instead, she uses a short application process to understand what someone is navigating and guide them towards the most sensible next step.

​

👉 Start by visiting the Apply to work with me page linked above.

​

Learn more and explore at your own pace.

​

If you’d like to get to know Jo’s work in your own time

​

• Listen to The Start Up Support Surgery Podcast, featuring honest conversations with doctors and experts exploring alternative ways of working.
   

• Explore Jo’s writing and frameworks around Life-First Business for doctors building work that fits real lives. Join her newsletter here.
   

• Download the free membership including the guide From Stethoscope to Startup, a practical introduction to using your medical skills beyond traditional roles. You’re welcome to explore quietly, take what’s useful, and move at your own pace.

 

You don’t need to have a plan before you start. Clarity comes first.

"That was such a helpful conversation Jo, I'm so excited - this is something I have dreamed of for years and now it actually feels possible" Clarity October 2025 Cohort 

"Guess what, you have given me CLARITY! Your course has cleared the dense fog which has been lurking in my head for some time now. Mind blown!" Clarity September 2025 Cohort 

 

"The transformation I had in the last 12 months as a direct result of Jo's business guidance has been phenomenal. I never dreamt I could have had such an amazing 2205!" Penny Letchford, Consultant Psychiatrist and Founder of Pobren Wellbeing. 

PS. To find out more start by binge listening to The Start Up Support Surgery Podcast for interviews with clients and experts that Jo works with. Then you can jump in and buy the book for more detailed information of where to start and how to develop your own Life-First Business. Click here.