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You’re a medic. You’ve got ideas. Now what?
Support, mentoring, strategy and community for medics doing things differently and building businesses and careers that fit real life.
 
Jo's work is grounded in clarity, honesty and sustainability, helping people move forward without pressure, hype or burnout.
Many people find Jo when something feels unsettled.
They may have ideas they can’t ignore, a sense that their current work no longer fits, or a desire to use their skills differently and build something alongside medicine.
Jo helps people make sense of where they are, what they want and what might come next.
There isn’t one right starting point.
 
Sometimes that means a focused 1:1 conversation.
 
Sometimes it means more structured support.
 
And sometimes the most useful thing Jo can do is connect you with the right person, resource or next step.
Jo doesn’t offer open-access discovery calls.
 
Instead, you can complete a short application so she can understand where you are and point you towards the most useful way forward.
👉 Start by visiting the Apply to work with me page linked above.
Learn more and explore at your own pace.
If you’d like to get to know Jo’s work in your own time
  • Listen to The Start Up Support Surgery Podcast, featuring honest conversations with doctors and experts exploring alternative ways of working.
     
  • Explore Jo’s writing and frameworks around Life-First Business for doctors building work that fits real lives. Join her regular newsletter here
     
  • Download the free guide From Stethoscope to Startup, a practical introduction to using your medical skills beyond traditional roles. You’re welcome to explore quietly, take what’s useful, and move at your own pace.

"That was such a helpful conversation Jo, I'm so excited - this is something I have dreamed of for years and now it actually feels possible" October 2025 Cohort 

"Guess what, you have given me CLARITY! Your course has cleared the dense fog which has been lurking in my head for some time now. Mind blown!" September 2025 Cohort 
 
"The transformation I had in the last 12 months as a direct result of Jo's business guidance has been phenomenal. I never dreamt I could have had such an amazing 2205!" Penny Letchford, Consultant Psychiatrist and Founder of Pobren Wellbeing. 

PS. To find out more start by binge listening to The Start Up Support Surgery Podcast for incredible interviews with clients and experts that Jo works with. If you want to know which episode to start with then jump into her DM's and ask. If you like what you hear, then you can buy the book for more detailed information of where to start and how to develop your own Life-First Business.
Click here.


 
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Why Bendylegs?
 

That was how the journey from medicine into business took hold.

Making granola from the kitchen at home. Award winning Bendylegs Granola. The granola isn't part of our lives anymore (and is still the tastiest every made) but the name just stuck 

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